The AussiePeople Athlete Registry is growing and we are very excited about it. Several years ago we did the same thing and ended up with tens of thousands of athletes from 114 sports in total, we had to stop in the end because the technology we were using at the time meant all the work was being done manually by one person and it was totally un-funded and simply ended up being too large a project.
At the time we thought that the Government should have been doing it and to some degree we see in the intervening years that they have gone part of the way towards it. Still however there is a glaring problem, which we all know and recognize and that is that only the top 5 or 6 sports get any publicity at all and the greater majority of other sports get very little or usually only negative publicity.
So once again AussiePeople is going to do the Athlete Registry but this time using a different schema and far more friendly technology. This time around we are going to invite and athlete from any sport (no restrictions) only four simply questions, Name, Sport, Gender, E-mail.
These 4 bits of information are supplied in a few seconds on a submission form on the AussiePeople website and reproduced on a Registry Listing page, a very simple, easy and neat exchange of information. On a secondary level, AussiePeople will conduct a range of virtual and real world promotional activities to draw attention to the Registry and any person, company, agency or entity can contact the athlete and make a pitch to them.
If the person contacting an athlete is a spammer or a creep, the athlete simply adds them to their junk e-mail list and effectively bars them. At all times the athlete has the control over whether to respond to an e-mail enquiry or not. Athletes are urged to check out via other non-online sources the bona fides of the person making the overture and should take extreme caution about giving out private information.
If the pitch is a genuine one and leads to work or sponsorships, then that is 100% totally between the person or company and the athlete, the e-mails go direct from the person sending the e-mail to the athlete recipient, no copy of the e-mail goes to or via AussiePeople, this means that AussiePeople are 100% genuine in promoting Australia’s athletes and wants nothing for it whatsoever. Whatever correspondence is done privately by other people remains their business entirely.
People might be wondering what’s in it for AussiePeople and say there is no such thing as a free lunch and that is quite true and yes we are a corporate entity ourselves and need to do business to survive like any company. We believe that a percentage of the people we help might take up some of our other corporate offers like and upgrade to a ‘Members Profile’ or a full website or the hosting of their existing website on our servers.
Therefore our form of advertising and attracting possible clients is via a mutually rewarding method of giving away a free Registry Listing and promoting both the athletes themselves and our web design and hosting business at the same time. This is not rocket science, we believe that some of the people will like what we are doing and seeing there is usually little to differentiate one web design company from another, that they will elect to get their other services from us, it’s a sort of the devil you know mentality.
So athletes of Australia unite, jump in a sign up, and spread the word to your friends, together we can grow stronger and when we reach critical mass with our members, we will be able to force better deals for all.
Friday, May 16, 2008
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