AussiePeople expands its Press Department

AussiePeople has indirectly been doing press releases for people and companies for nearly thirty years, however a lot of the time it was done indirectly via a number of different guises, sometimes news items on a website other time via targeted advertorials and so forth. Since the recent expansion of AussiePeople, a new area has been added because it now constitutes more time than previously which is our PRESS section.

Called AussiePeople Press, it is simply a new arm of the business that writes and promotes press releases worldwide and fits in very nicely with other website promotion techniques already in place. As of now, a client can have a dedicated press release and subsequent follow up articles releases to the world’s media at a reasonable cost, whether or not you have a website.

The press releases are written for you and can be on any newsworthy topic, they must of course fall under the guidelines of news and not be an advertisement. Full blown advertisements can be arranged but they will not be picked up by the reputable news services worldwide, who really do moderate everything they run with. AussiePeople have been doing this type of writing for clients for generations now, but it was always considered content for a specific webpage serving an exacting mission.

AussiePeople have created the Press section because more and more athletes need to put out press releases that are not advertisements, not only athletes and sports bodies but many other types of small to medium business are now finding they need a story put out in the real world via the virtual medium. Of course the lines have blurred these days and the real and virtual are non-distinguishable, so if effect more and more people and business need to make press releases whereas years ago only elite athletes need such tools to promote themselves.

As an example AussiePeople have half a dozen horse racing trainers and bloodstock agents as customers and it’s one thing to advertise new stock to the industry they are part of, but what is becoming increasingly more apparent is that these agents need to make contact with ‘new blood’ i.e. people outside their industry, and the only way to do that is by working the world’s press in general.

Recently one AussiePeople client Dick Caine had a press release written for him targeting the current Olympic fever, by advertising the fact that Dawn Fraser, one of Australia’s greatest ever Olympians, recently obtained a share in one of Dick Caine’s horses. This was a very clever and timely play on people’s emotions right in the middle of the current Olympic Games. It’s this sort of press release that AussiePeople is doing for its clients, read the actual press release here: http://aussiepeople.newsvine.com/_news/2008/08/19/1761105-dawn-fraser-joins-the-dick-caine-team?category=sports

So if you are an existing AussiePeople customer or considering becoming one or just need a press release and already have your own website, contact the team at AussiePeople via the ‘Contact Us’ page on the main website at: http://www.aussiepeople.com.au/