AussiePeople has been working furiously over the last few weeks to increase its external links via a link partner program it initiated, several website design companies have actually partnered with us, as well as several websites devoted towards health, fitness and sport.

For those people who don’t understand why you would actively promote your opposition on your website, it takes a level of understanding of how the Internet really works. The most powerful ‘feature’ of the internet is that its searchable, via what we commonly term search engines, and despite Google not actually being a search engine, everybody thinks it’s one.

Google is actually a listing and one of the prizes today is to have your website positioned highly on their list. There are many things you need to do to rank highly and this is generally called SEO, which stands for Search Engine Optimisation. Aussiepeople has a whole department devoted to this aspect of the Internet and full details can be found on the AussiePeople website.

One of the most important things that Google and other search facilities likes is called popularity and this is seen as a numeric value for how many other websites point back and link to you. You are generally rewarded by having more links i.e. more popularity, so it is very important to have as many links as possible back to you. There is a problem however before you run off and start doing links on shoes websites to your glass repair website, Google and co like what the term, ‘Thematic’ links, this means that they want similar sites to yours to link to you and vice versa, for example a website design company to link to another website design company and so on.

This is hard to get your head around when you first hear of it because the last thing you want to do is promote your competitor, it’s only natural but after you think about it for awhile you start to realise that if your company is offering a better service than your competitor then you have nothing to worry about. Conversely if your competitor is better than you, then recognise that for what it’s worth and strive to match and eventually become better than your competitor, either way you can win from it.

So at AussiePeople we have broadened our understanding of how to do business. Sure we have always been excellent website designers and we really have no equal when it comes to Aussie sports sites, but these days we are very much aware of the bigger picture, we want the Internet itself to continue to grow and become more meaningful. It started out shaky and the spammers and porn sites almost killed it, but together, all responsible webmasters and web hosting companies are fighting back and making the Internet a better place for all of us.

Visit AussiePeople and decide for yourself, it’s a website where anyone can feel comfortable, there is plenty of sports information and freebies, as well as our serious side of the business where we create state of the art websites. Visit www.aussiepeople.com.au today and bookmark it because the site just continues to grow exponentially and has a life and momentum all of its own, just like any champion.